Global business · Private label

Private label manufacturing in India for Japan brands.

Build and grow your own personal care brand in Japan, made in India. We coordinate product development, manufacturing, packaging and export so you own the brand and we handle the supply.

Why build from India

A competitive base for Japanese own brands.

Japan is a large, high income market that rewards consistent quality and meticulous documentation, with an ageing population driving steady demand for adult care and hygiene products. For a brand owner that means competitive unit economics and room to differentiate on product and packaging, supported by the India–Japan CEPA, in force since 2011, which covers the vast majority of trade between the two countries Japan rewards near perfect consistency and documentation; the bar is high, but a supplier who clears it earns long, loyal relationships.

Because we build and run our own consumer brands as well, we approach your private label the way we approach our own, product first, with packaging that earns its place on a Japanese shelf.

Compliance and labelling

Made ready for Japan.

A private brand has to satisfy its home market from day one. exacting quality expectations, PMDA oversight for any quasi drug claims, JIS aligned standards and precise Japanese labelling We help get specifications, artwork and documentation right for Japan so your first order is launch ready, not a compliance project after the fact.

Packaging and export

From artwork to arrival.

We develop packaging that is attractive, clear and production feasible, then coordinate manufacturing and export. Shipments typically route through Yokohama, Tokyo, Nagoya and Kobe, with about three weeks by sea. See our packaging development service for how artwork becomes a finished pack.

Who we help

Brand owners we work with in Japan.

We work with importers, trading houses, drugstore chains and distributors building their own labels, across Tokyo, Osaka, Nagoya and Yokohama and beyond. Tell us the brand you want to build and the market you are building it for, and we will map a route from first sample to repeat supply.

Start a requirement

Tell us what you need landed, and where.

Share the product, volumes and destination. We reply with a workable path, indicative terms and next steps, through one accountable commercial relationship.