Buyer guide
OEM packaging brief checklist
A practical checklist for a private label packaging brief, from brand assets and dielines to substrate, print method, claims and mandatory information.
A complete packaging brief saves cost and rework. Gather these before artwork begins.
Brand and design
- Brand assets. Logo, colours, fonts and any brand guidelines.
- Dieline or pack format. The structure, size and pack type.
- Hierarchy. Brand, product type, variant and key benefit, in order of importance.
Production and compliance
- Substrate and finish. Material, print method and any finishes, within partner capability.
- Mandatory information. Claims, instructions, specifications and legal text for your market, which you approve.
- Shipping and retail. Carton marks and any retail constraints.
Good packaging balances shelf impact, clarity and production feasibility. A pack that looks good but damages margins or fails to communicate is not successful packaging.
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Next step
Discuss your requirement.
Tell us what you are sourcing and we will come back with what we can do.