Jairam Shetgaonkar, Founder and Director, Nibhana Consumer
Founder

Jairam Shetgaonkar

Founder and Director, Nibhana Consumer
formerly Smilepad Hygiene India

Founder of Nibhana Consumer, formerly Smilepad Hygiene India, and a consumer goods leader with more than thirty years building brands and businesses across India and the world.

More than thirty years in FMCGGlobal operations across 130 countriesBased in India
About

Jairam Shetgaonkar is the Founder and Director of Nibhana Consumer, the Indian FMCG house of brands he started in 2019 as Smilepad Hygiene India. He built the company with a clear purpose, to redefine what the world expects from Indian hygiene manufacturing by setting benchmarks in quality, innovation and making India a trusted source of hygiene solutions for markets across the world.

Before Smilepad he spent close to two decades in senior leadership at Godfrey Phillips India, where he served on the board and as Vice President International, building the company's global business to 460 crore in revenue with operations launched across 130 countries. Earlier he grew its West India business from 300 crore to 1,000 crore in five years, leading a team of more than 200 sales and marketing managers. He began his consumer goods career at Gillette, leading its South Asia and B2B businesses, and today also mentors the next generation of leaders as a faculty advisor at BIMTECH.

Career
  1. 2019 to present

    Founder and Director

    Nibhana Consumer, formerly Smilepad Hygiene India

    A purpose driven FMCG house of brands bringing branded, affordable hygiene products to smaller towns and rural India through an innovative supply chain.

  2. 2017 to 2019

    President

    Flavours and More Inc, USA, a Godfrey Phillips subsidiary

    Led strategic initiatives and operational excellence, contributing to growth and market positioning.

  3. 2014 to 2019

    Board Member and Vice President International

    Godfrey Phillips India

    Helped shape strategic direction as a board member and built the global business to 460 crore in revenue, launching operations across 130 countries.

  4. 2009 to 2014

    Regional Business Head, West India

    Godfrey Phillips India

    Grew the West India business from 300 crore to 1,000 crore in five years, leading a team of more than 200 sales and marketing managers.

  5. 2005 to 2009

    National Merchandising Head

    Godfrey Phillips India

    Built national merchandising strategies that lifted brand visibility, consumer engagement and sales across diverse markets.

  6. 2001 to 2005

    Business Head, South Asia

    Gillette

    Launched and developed new business operations, growing market share and brand presence across the region.

  7. 1998 to 2001

    B2B Business Head, India

    Gillette

    Built the B2B business in South Asia, laying the groundwork for future growth.

  8. present

    Faculty Advisor

    BIMTECH

    Mentoring the next generation of business leaders.

Selected achievements

Founded the company in 2019, now Nibhana Consumer, to bring branded, affordable hygiene products to smaller towns and rural India through an innovative supply chain.

Built the global business at Godfrey Phillips India to 460 crore in revenue, with operations launched across 130 countries.

Grew the West India business from 300 crore to 1,000 crore in five years, leading a team of more than 200 managers.

More than thirty years of leadership across consumer goods in India and international markets.

Selected coverage
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